Set the right selling price, calculate your real profit margin, work out profit after GST, and find your break-even point — all in one free tool for Indian small businesses.
Setting the right price is the difference between a business that grows and one that quietly bleeds. Our free pricing and profit calculator helps Indian small business owners — manufacturers, traders, kirana shops, freelancers, agencies, online sellers — work out the exact price they should charge to hit a target margin, the actual profit on a sale after GST, the break-even quantity for a given fixed cost, and the markup needed to absorb discounts. Enter your cost price and the calculator handles the rest.
The tool supports several modes. In Margin Mode, enter cost and selling price; the tool returns the absolute profit and the margin percentage. In Markup Mode, enter cost and the markup percentage; the tool tells you what to charge. In Target Margin Mode, enter cost and the margin you want to make; the tool back-calculates the selling price. The Post-GST Profit Mode subtracts GST from the gross selling price before computing the profit — important for businesses billing under GST who often confuse gross margin with actual cash margin. Break-even Mode takes your fixed monthly cost and unit margin to tell you how many units you need to sell each month to cover overheads.
Who needs this? An Amazon or Flipkart seller checking whether a product priced at ₹499 actually leaves money on the table after marketplace fees and shipping. A kirana owner deciding the shelf price for a new SKU based on the wholesale invoice. A freelance designer pricing a project against an hourly target. A trader landing imported goods who needs to add customs, freight and GST to arrive at the final MRP. A restaurant working out the menu price for a new dish given the recipe cost.
The arithmetic is the same arithmetic any owner could do by hand — but doing it for fifty SKUs every week is tedious and mistakes get expensive. This tool removes the calculator-juggling. Inputs are accepted in rupees, calculations are done in your browser, and there is no signup or storage of your data. Free to use forever, with no usage limits and no premium tier.
Set Price, Calc Profit, GST Profit, or Break-even.
Cost, selling price, or fixed expenses — depending on mode.
Get all the numbers a business owner needs to make pricing decisions.
Use this when you've just received new stock and need to decide what price to sell at. You enter the cost and how much profit you want (as % of cost — known as markup), and the tool gives you the selling price.
Example: You bought a 5kg bag of atta from your wholesaler for ₹250. You want a 20% markup. Selling price = ₹250 × 1.20 = ₹300. Profit = ₹50.
Use this when you already have a selling price and want to know your real profit, margin %, and markup %. The most-asked shop owner question: "Yeh ₹50 ka profit kya kaafi hai?"
Markup vs Margin: Cost ₹80, sell at ₹100. Markup = ₹20 ÷ ₹80 = 25%. Margin = ₹20 ÷ ₹100 = 20%. Both are correct — just different formulas. Distributors usually quote markup; corporate businesses quote margin. This tool shows you both.
For shops registered under GST. When you buy from a wholesaler, you pay GST on top — but you can claim that back as Input Tax Credit. When you sell to a customer, you collect GST and pay it forward. Your real profit is calculated on the base prices (after stripping out GST on both sides).
Example: You bought stock for ₹118 (₹100 base + ₹18 GST). You sell at ₹141.60 (₹120 base + ₹21.60 GST). You pay govt ₹21.60 − ₹18 = ₹3.60 net GST. Your real profit is ₹120 − ₹100 = ₹20 (not ₹141.60 − ₹118 = ₹23.60).
How many units do you need to sell each month just to cover your fixed costs (rent, salaries, electricity)? Below this number, you're losing money. Above it, you're in profit.
Example: Your shop has ₹50,000 fixed costs per month. Average profit per item you sell is ₹20. Break-even = 50,000 ÷ 20 = 2,500 items. Everything you sell beyond 2,500/month is pure profit.
For everyday decisions, use markup — it's how distributors and shop owners naturally think. Margin is more useful when comparing yourself to other businesses or doing financial reports.
Typical kirana markups: groceries 8–15%, packaged FMCG 5–12%, fresh produce 20–30%, dairy 5–10%, snacks 15–25%. These are averages — your specific items will vary.
Rent, electricity, salaries, internet, license fees, accountant fees, monthly EMIs — anything you pay regardless of how much you sell. Stock purchases are NOT fixed costs (those are variable).
No — use Mode 2 instead. Without GST registration, you can't claim Input Tax Credit, so your profit is simply selling price minus what you paid.
Other free tools small Indian businesses use alongside this one.
