Set the right selling price, calculate your real profit margin, work out profit after GST, and find your break-even point — all in one free tool for Indian shops.
Set Price, Calc Profit, GST Profit, or Break-even.
Cost, selling price, or fixed expenses — depending on mode.
Get all the numbers a shop owner needs to make pricing decisions.
Use this when you've just received new stock and need to decide what price to sell at. You enter the cost and how much profit you want (as % of cost — known as markup), and the tool gives you the selling price.
Example: You bought a 5kg bag of atta from your wholesaler for ₹250. You want a 20% markup. Selling price = ₹250 × 1.20 = ₹300. Profit = ₹50.
Use this when you already have a selling price and want to know your real profit, margin %, and markup %. The most-asked shop owner question: "Yeh ₹50 ka profit kya kaafi hai?"
Markup vs Margin: Cost ₹80, sell at ₹100. Markup = ₹20 ÷ ₹80 = 25%. Margin = ₹20 ÷ ₹100 = 20%. Both are correct — just different formulas. Distributors usually quote markup; corporate businesses quote margin. This tool shows you both.
For shops registered under GST. When you buy from a wholesaler, you pay GST on top — but you can claim that back as Input Tax Credit. When you sell to a customer, you collect GST and pay it forward. Your real profit is calculated on the base prices (after stripping out GST on both sides).
Example: You bought stock for ₹118 (₹100 base + ₹18 GST). You sell at ₹141.60 (₹120 base + ₹21.60 GST). You pay govt ₹21.60 − ₹18 = ₹3.60 net GST. Your real profit is ₹120 − ₹100 = ₹20 (not ₹141.60 − ₹118 = ₹23.60).
How many units do you need to sell each month just to cover your fixed costs (rent, salaries, electricity)? Below this number, you're losing money. Above it, you're in profit.
Example: Your shop has ₹50,000 fixed costs per month. Average profit per item you sell is ₹20. Break-even = 50,000 ÷ 20 = 2,500 items. Everything you sell beyond 2,500/month is pure profit.
For everyday decisions, use markup — it's how distributors and shop owners naturally think. Margin is more useful when comparing yourself to other businesses or doing financial reports.
Typical kirana markups: groceries 8–15%, packaged FMCG 5–12%, fresh produce 20–30%, dairy 5–10%, snacks 15–25%. These are averages — your specific items will vary.
Rent, electricity, salaries, internet, license fees, accountant fees, monthly EMIs — anything you pay regardless of how much you sell. Stock purchases are NOT fixed costs (those are variable).
No — use Mode 2 instead. Without GST registration, you can't claim Input Tax Credit, so your profit is simply selling price minus what you paid.